My goal became: It has to feel like pajamas, even if it looks like glitz and glamour. We’re still suffering to make some dude look at us? It’s outrageous. Women shouldn’t have to choose between beauty and comfort. That was your goal for La Perla? Comfort and luxury? So he contacted La Perla, which had just gone through four creative directors. This guy in Hong Kong, he was on the board of La Perla the women in his office had bought my shoes, and all they talked about was how comfortable they were. I once said to them, what made you invest in me? One of them said, “Julia, you just looked like you wouldn’t fail, and we just trusted that.” Third investor in an eye doctor’s office. I found investors in the craziest places. And if you love clothing and color, that means you’re too focused on the physical, you’re not thinking about your soul. The only point of clothing is to hide you. I’d been making my own clothes, even though in my community fashion is a giant no-no. How does a woman who has just fled a fundamentalist community debut a luxury shoe brand?īefore I even left, I had started the concept of the shoe brand. She has since created an in-house made-to-measure fashion brand, e1972. She met her second husband there, the Italian entrepreneur Silvio Scaglia (who now goes by Silvio Scaglia Haart), and in 2019, he brought her on as a co-owner and the chief executive of Elite World Group, the modeling and talent conglomerate. Two years after that, the Italian lingerie and swimwear brand La Perla, then attempting a short-lived transition to ready-to-wear and churning through leadership like so much cold-pressed juice, named her its creative director. Two years later, despite having no formal design training, she debuted a luxury shoe brand. “When I left, I wore the lowest-cut tops I could find, the shortest shorts,” she said. In fashion, she found self-determination. So miserable that she often contemplated suicide, Haart fled in late 2012. A homemaker and mother of four who sold life insurance on the side, she lived in an ultra-Orthodox Jewish community just north of New York City. Nine years ago, Haart kept everything covered - knees, collarbones, hair.
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